Match Resolution to Use Case
72 PPI for web, 150 PPI for digital presentations, 300 PPI for print. Higher is wasteful.
Impact: Prevents unnecessary file bloat
Professional Image Optimization Strategies
Resolution, format choice, progressive encoding, responsive images and caching — how professionals deliver top quality at minimum weight.
The Tips
Choose Format Based on Content
JPG for photos, PNG for graphics with transparency, WebP for modern web, SVG for logos.
Impact: Optimal quality-to-size ratio
Use Progressive Encoding for JPG
Progressive JPGs load gradually, improving perceived performance.
Impact: Better user experience, especially on slow connections
Implement Responsive Images
Serve different image sizes based on device viewport and pixel density.
Impact: 50-70% bandwidth savings on mobile
Leverage Browser Caching
Set appropriate cache headers so returning visitors don't re-download images.
Impact: Faster repeat visits, reduced server load
Put This Into Practice
Free, unlimited file conversion with no sign-up. Files are encrypted in transit and automatically deleted within one hour — up to 100 MB per file, batch supported.